LEXUS - Your Second Home
These moments don’t end here. Scroll to watch their stories unfold in film.
What We Wanted to Say
We wanted to explore a softer side of luxury—what it feels like, not just what it looks like. Instead of showing off what a Lexus looks like, we wanted to talk about how it feels—and how it can create a sense of calm and comfort for the driver.
The Big Idea - Your Second Home
A Lexus isn’t just a vehicle. It’s a space where you can feel safe, centered, and at ease.
What We Saw
Some of our most honest, reflective moments happen when we’re alone in the car. It’s one of the few places where we can take a breath, think, and just be ourselves.
How It Looks and Feels
We chose a calm, slightly moody visual tone—cool colors, soft lighting, quiet scenes. The goal was to reflect that moment of emotional reset when you're in the car alone, while still keeping the Lexus brand’s polished and refined feel.
The Work
COMMERCIALS
Here are three short commercials exploring what it means to feel at home in your car—quiet, messy, emotional moments where people collect themselves inside a Lexus.
*Click to watch the video
Spot 1 – “Not Good Enough”
A young woman is overwhelmed by the voices of self-doubt at work. In her car, silence returns. A small sticker on her dashboard helps her feel a little better.
Spot 2 – “After the Fall”
A man breaks down after a failed proposal. Music plays as he slowly pulls himself back together—alone, but safe, inside the car.
*Click to watch the video
Spot 3 – “Drive Away”
A tired mother, drained from noise and demands, decides to take a spontaneous solo trip. Her car becomes a pause button she desperately needed.
*Click to watch the video
PRINT ADS
Each story is also echoed in a static ad, capturing a single emotional moment inside the car.
Note: Conceptual student work created for educational purposes only. Not affiliated with the brand.
CREDITS
Art Direction: Eryca Chen, Logan Shrader
Copy: Irene Sun